Sellers Sanity manages the operational side of an Amazon business for private label brands. Every engagement is scoped individually — the areas below are the ones we work in most often, together or in a smaller combination.
Campaign structure and segmentation, bid and budget management, keyword and placement research, negative targeting, and ongoing optimization across Sponsored Products, Sponsored Brands and Sponsored Display. We report on spend, ACOS and TACOS against agreed targets.
Keyword research and mapping, titles, bullet points, descriptions and backend search terms, plus structured A+ / Enhanced Brand Content. Listings are written for both Amazon search indexing and shopper conversion, and revised as data comes in.
Parent / child variation setup, catalog clean-up, image and content guidance, brand store maintenance, and fixing suppressed or incorrect listings. We keep the catalog structured and consistent as the range grows.
Monitoring the Account Health dashboard, policy compliance, performance notifications, and listing and Buy Box status. When issues appear we triage them and prepare the response or plan of action.
Demand forecasting, reorder and shipment scheduling, FBA send-in planning, and monitoring of ageing stock and storage exposure. The goal is steady availability without over-committing capital to inventory.
Regular reporting on the metrics that matter to the account, plus scheduled review calls to agree on priorities for the next period. Reporting is plain and consistent from month to month.
Scope, deliverables and cadence are agreed in writing at the start of an engagement. Sellers Sanity does not guarantee specific sales or ranking outcomes — marketplace results depend on product, price, competition and factors outside any agency's control.